A Letter from Our Founder & CEO: xAd Acquires WeatherBug
Dear Friends of xAd, Today it’s with great excitement that…
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Expert analysis on trends impacting the marketing landscape.
Read MoreA Letter from Our Founder & CEO: xAd Acquires WeatherBug
How to Gain Consumer Context by Using Location Intelligence in 2017
The Future of Location panel at xAd On Location Location…
Infographic: Global Retail Shoppers On the Mobile Path to Purchase
The path to purchase is no longer linear. Armed with…
3 Secrets of Consumer Behavior That Can Transform Your Restaurant Business
Businesses are constantly trying to read consumers’ minds: what do…
Blueprints Can Help Get Out The Vote This Election
In 2008, Barack Obama soared into the presidency on a…
Information En Route: Using Location-Based Marketing to Attract Travelers
Gone are the days of relying on physical travel maps…
What People Say and What They Actually Do: A Look at Consumer Surveys vs. Foot Traffic Data
Marketers currently rely on consumers to accurately report on their behaviors,…
What Can Retailers Learn from Pokémon Go?
*This article was first posted on Campaign () For millennials, Pokémon…
3 Reasons You Should Care Where Else Your Customers Are Shopping
Knowing who your customers are is one of the cardinal…
July 4th Road Tripping: See Which States Hit the Road Most this Independence Day
With Summer in full effect and gas prices the lowest…
Thinking Outside the Business: How Blueprints is Shaking up Location Marketing this Summer
Summer is here, temperatures are rising, and consumers are spending…
Infographic: See What Stores Led in Foot Traffic During May’s Biggest Consumer Holidays
Holidays are time for gathering and celebrating with your family…