GroundTruth Named a Snapchat Partner: Helping Advertisers with Location-Powered Experiences
In today’s experience economy, it’s more important than ever to…
Blog
Expert analysis on trends impacting the marketing landscape.
How Mobile and Location-Based Advertising are Reinventing Out-of-Home
At first glance, it might be hard to see the…
The Where of Wearables: Exploring the Potential of Wearables and Location-Based Marketing
Last year, Gartner reported that wearable technology needs to be…
Just Released Foot Traffic Report Indicates Early 2017 QSR Trends
While foot traffic data has been known to uncover real-world…
How Companies Everywhere Are Using Location Targeting to Make a Brand-Customer Match
Craigslist’s missed connections are always a fun read, but they…
Industry Insights: Foot Traffic Actions Speak Louder Than Words for Resolutioners
On January 1st, millions of consumers resolve that they’ll turn…
Here’s What Consumer Trends to Expect in 2017
A year can bring about huge changes in a tech-powered…
Innovation and Insights Changing Retail Marketing
Frustrated shoppers are all too familiar with disappointing retail experiences:…
2016 Holiday Trends for Retail Marketers
A Letter from Our Founder & CEO: xAd Acquires WeatherBug
Dear Friends of xAd, Today it’s with great excitement that…
How to Gain Consumer Context by Using Location Intelligence in 2017
The Future of Location panel at xAd On Location Location…
Infographic: Global Retail Shoppers On the Mobile Path to Purchase
The path to purchase is no longer linear. Armed with…