Real-World Behaviors Driving the Explosion of CTV (And Why You Should Care)
CTV's popularity continues to grow exponentially. Here are three trends that we think point to the fact that it won't stop any time soon.
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Expert analysis on trends impacting the marketing landscape.
Behind the Real Business Results: How GroundTruth Excels at Attribution and Reporting
GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.
Best Advertising Channels for Successful Political Ads
Advertising during an election year can be expensive and complicated. Here's how to get the most from your marketing dollars.
3 Strategies for Driving Store Visits with CTV
Want to know how to drive store visits with CTV? We have three proven strategies that can help.
Improve the Impact of CTV Ads Across Audience Segments
CTV advertising offers real business results for marketers across industries. Here are ways to improve your existing campaigns.
CTV Trends to Pay Attention To in 2024
CTV trends are pointing to even bigger growth for 2024 and beyond. Here's what marketers should pay attention to to improve their campaign performance.
CTV Is the Bridge Between Awareness and Performance Campaigns
CTV isn't a silver bullet for any media mix, but it is a foundational piece. One that acts as a bridge between performance and awareness campaigns in any marketing funnel.
Google Halts Cookies Depreciation: What that Means for Advertisers
Google announced they won't be depreciating cookies in 2025, but advertisers still need a plan for a cookieless future. We're here to help.
Brick-and-Mortar Marketing: How to Drive Traffic to Your Store
Read our top 8 brick and mortar marketing strategies to drive foot traffic to your store. Check out our complete guide to raise your marketing game.
How to Run a Successful Programmatic Advertising Campaign
Learn our tricks of the trade for planning, creating, and running a successful programmatic advertising campaign. Start setting up a programmatic ad campaign today.
GroundTruth Announces New Vice President of Managed Sales
Get to know the new VP of Managed Sales at GroundTruth, Danielle Kramer, including her expertise and what she sees for our customers' future success.
Connected TV and OTT: Everything You Need to Know
It's time to add CTV and OTT into your media mix. We'll tell you everything you need to know to be successful.