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Behind the Real Business Results: How GroundTruth Excels at Attribution and Reporting

GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.

September 3, 2024

Best Advertising Channels for Successful Political Ads

Advertising during an election year can be expensive and complicated. Here's how to get the most from your marketing dollars.

August 28, 2024

3 Strategies for Driving Store Visits with CTV

Want to know how to drive store visits with CTV? We have three proven strategies that can help.

August 27, 2024

Improve the Impact of CTV Ads Across Audience Segments

CTV advertising offers real business results for marketers across industries. Here are ways to improve your existing campaigns.

August 20, 2024

CTV Trends to Pay Attention To in 2024

CTV trends are pointing to even bigger growth for 2024 and beyond. Here's what marketers should pay attention to to improve their campaign performance.

August 13, 2024

CTV Is the Bridge Between Awareness and Performance Campaigns

CTV isn't a silver bullet for any media mix, but it is a foundational piece. One that acts as a bridge between performance and awareness campaigns in any marketing funnel.

August 6, 2024

Google Halts Cookies Depreciation: What that Means for Advertisers

Google announced they won't be depreciating cookies in 2025, but advertisers still need a plan for a cookieless future. We're here to help.

July 30, 2024

Brick-and-Mortar Marketing: How to Drive Traffic to Your Store

Read our top 8 brick and mortar marketing strategies to drive foot traffic to your store. Check out our complete guide to raise your marketing game.

July 26, 2024

How to Run a Successful Programmatic Advertising Campaign

Learn our tricks of the trade for planning, creating, and running a successful programmatic advertising campaign. Start setting up a programmatic ad campaign today.

July 26, 2024

GroundTruth Announces New Vice President of Managed Sales

Get to know the new VP of Managed Sales at GroundTruth, Danielle Kramer, including her expertise and what she sees for our customers' future success.

July 23, 2024

Connected TV and OTT: Everything You Need to Know

It's time to add CTV and OTT into your media mix. We'll tell you everything you need to know to be successful.

July 16, 2024

How CTV Supercharges Omnichannel Marketing Strategies

Build stronger omnichannel marketing strategies when you add CTV to your media mix. We'll show you how it's done.

July 9, 2024