3 Location Data Myths That Are Now Officially Busted (Part 1 of 3)
Six weeks into my new role at GroundTruth, I’d come…
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Expert analysis on trends impacting the marketing landscape.
Read More3 Location Data Myths That Are Now Officially Busted (Part 1 of 3)
Ted’s Montana Grill on Value of Location Marketing in Your Digital Strategy
In early February, we launched our first-ever self-ad service platform…
Heading to SXSW? These Are the Top BBQ Joints You Need to Visit According to Location Data
SXSW is starting this weekend and nothing is more synonymous…
GroundTruth’s Commitment to Privacy
GroundTruth is a mobile advertising platform specializing in location powered…
Mobile Advertising Creative Best Practices for Rich Media
Why Are Rich Media Ads So Popular? In mobile advertising,…
Why Location Data Belongs in Both National and Local Auto Marketing Strategies
We talk a lot about the role of location data…
Get More Bang for Your Ad Buck: How CPGs Can Maximize Location Data in 2018
Want to know how CPG manufacturers can scale location targeting…
Five Consumer Trends to Watch in 2018
At the end of every year, we stop to marvel…
Did Amazon’s Acquisition of Whole Foods Make it More Accessible to Low Income Households? Location Data Reveals the Answer
There’s been much reported in the news lately about Amazon—from…
Is the Auto Industry Optimizing Itself Out of Sales?
For decades, the Automotive industry has viewed online metrics as…
Is Third-Party Validation Really That Valuable?
Unless you’ve been living under a rock for the last…
Can Experiences Help Save Ailing Retailers?
According to Fortune, spending on travel, recreation, and eating out…