The Importance of Pop-Ups and the Offline Customer Experience
What Marvin Gaye Knew It was more than 50 years…
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Expert analysis on trends impacting the marketing landscape.
Read MoreThe Importance of Pop-Ups and the Offline Customer Experience
Putting Uganda On The Map: GroundTruth and the Humanitarian OpenStreetMap Team Use Location Technology for Good
Last month, GroundTruth hosted its second annual mapathon to support…
The Power of Convenience: How Physical Stores and Retail Foot Traffic Trends are Shaping CPG
When consumers run out of milk, hand soap, or paper…
Heading to Cannes? Here’s What You Can Expect
This year’s Cannes Lions Festival is sure to be buzzing…
Why We Expanded to Canada to Support Our Employees
A few weeks ago, a Bloomberg article caught my eye.…
Celebrities Are Used to Having Fans, but What Happens When a Celebrity Becomes Your Brand’s Fan?
Nothing says summer like riding with the convertible top down…
Why We Redefined Our Values To Represent the Next Phase of GroundTruth
Values define standards, behaviors, and beliefs. Over time values evolve…
What Retailers Can Learn from Toys ‘R’ Us
The news that Toys ‘R’ Us has begun shutting down…
5 Tricks of the Savvy Mobile Marketer
Today, even small- and medium-sized business can harness the power…
Shifting Your Social Dollars? Now’s the Time to Test Location Targeting with These 3 Simple Tactics
As the advertising industry continues to shift and adjust to…
New Yorkers are Hungry for Healthy Fast Casual Food
Like their friends in California before them, New Yorkers are…
Top Performance Marketing Tips to Help Retailers Accelerate Sales
GroundTruth’s VP and Head of Retail & Restaurant, Alicia DiStefano,…