Why We Redefined Our Values To Represent the Next Phase of GroundTruth
Values define standards, behaviors, and beliefs. Over time values evolve…
Blog
Expert analysis on trends impacting the marketing landscape.
What Retailers Can Learn from Toys ‘R’ Us
The news that Toys ‘R’ Us has begun shutting down…
5 Tricks of the Savvy Mobile Marketer
Today, even small- and medium-sized business can harness the power…
Shifting Your Social Dollars? Now’s the Time to Test Location Targeting with These 3 Simple Tactics
As the advertising industry continues to shift and adjust to…
New Yorkers are Hungry for Healthy Fast Casual Food
Like their friends in California before them, New Yorkers are…
Top Performance Marketing Tips to Help Retailers Accelerate Sales
GroundTruth’s VP and Head of Retail & Restaurant, Alicia DiStefano,…
3 Location Data Myths That Are Now Officially Busted (Part 3 of 3)
In this series, we’ve learned two things: that location data…
Does Super Bowl Advertising Pay-Off? Depends on Your Goal
Every year, the Super Bowl gives rise to a phenomenon…
CVS-Aetna Merger Highlights the Disruption of Convenience, Importance of Location
Medical care costs are rising even faster than doctor’s appointment…
3 Location Data Myths That Are Now Officially Busted (Part 2 of 3)
Location data doesn’t mean what it used to. There was…
How Local QSR Marketers Can Reap the Benefits of Location Data
If you’re like many national QSR (Quick Service Restaurants) marketers, you’re already…
3 Location Data Myths That Are Now Officially Busted (Part 1 of 3)
Six weeks into my new role at GroundTruth, I’d come…