Can You Guess Which Retailer Is Cashing in on Discount Shoppers?
Conventional wisdom held that department stores should never undercut themselves…
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Expert analysis on trends impacting the marketing landscape.
Read MoreCan You Guess Which Retailer Is Cashing in on Discount Shoppers?
A Viewpoint on Location Marketing from a Top Executive at Virgin Holidays
GroundTruth recently undertook a quantitative research study into opinions on…
How to Increase Big Box Sales Using Geo-Location Targeting
It’s an interesting time to be a big box store.…
Changing MARTECH: An Initiative to Help Drive Diversity in Our Industry
On Thursday 12th July, we held the inaugural event for…
5 Ways Mobile Advertising Can Help Your Local Business Play in the Big Leagues
Worried that your local business can’t compete with the behemoth…
5 Location Targeting Strategies to Boost Your Retail Fashion Sales
The number of retail stores in the U.S. might be…
Fast jeder zweite Marketing Manager setzt auf Location Based Marketing
Hamburg, 12. Juli 2018 – Standortbasiertes Marketing wird von 91…
The Importance of Pop-Ups and the Offline Customer Experience
What Marvin Gaye Knew It was more than 50 years…
Putting Uganda On The Map: GroundTruth and the Humanitarian OpenStreetMap Team Use Location Technology for Good
Last month, GroundTruth hosted its second annual mapathon to support…
The Power of Convenience: How Physical Stores and Retail Foot Traffic Trends are Shaping CPG
When consumers run out of milk, hand soap, or paper…
Heading to Cannes? Here’s What You Can Expect
This year’s Cannes Lions Festival is sure to be buzzing…
Why We Expanded to Canada to Support Our Employees
A few weeks ago, a Bloomberg article caught my eye.…