Lifting the Hood on Location Marketing
By now we’ve all heard of location targeting and the…
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Expert analysis on trends impacting the marketing landscape.
How GroundTruth Uses Random Forests to Predict A User’s Next Store Visit
In location marketing, we take a user’s location data—where someone…
3 Ways Location Data Can Benefit Publishers: Introducing Publisher Audience Insights
As a publisher of an app, you probably already know…
The Industry Body Viewpoint on Location Marketing
GroundTruth recently undertook a quantitative research study into opinions on…
The Consultancy Viewpoint on Location Marketing
GroundTruth recently undertook a quantitative research study into opinions on…
Leading the Industry in Location: GroundTruth Takes on Advertising Week NY
This year’s Advertising Week New York is sure to be…
A Viewpoint on Location Marketing from an Agency Head of Behavioural Science
GroundTruth recently undertook a quantitative research study into opinions on…
Meet the #GTeam: An Interview with Ad Ops Campaign Manager, Ryan Sheirich
In this new blog series, we’ll spotlight some of the…
Location Marketing Insights: 3 Case Studies
Location, location, location. That phrase is no longer just about…
Attract New Grocery Customers With These 3 Location Targeting Tips
Grocery trends move about as fast as burger patties and…
A Nonprofits Viewpoint on Location Marketing
GroundTruth recently undertook a quantitative research study into opinions on…
Can You Guess Which Retailer Is Cashing in on Discount Shoppers?
Conventional wisdom held that department stores should never undercut themselves…