Beacon Advertising: Marketing Opportunities & Limits
Beacon advertising seems poised to be the next big thing…
Blog
Expert analysis on trends impacting the marketing landscape.
Why the Road to Retail Performance is Built on Cost Per Visit
For brick-and-mortar retailers, the marketing outcomes that resonate most are…
What’s the Value of a Store Visit for Clothing & Footwear Retailers? (Part 3)
As we continue with this blog series, we will be…
How to Use Location Marketing to Drive Website Visits
One concept our blog readers should be well-acquainted with by…
Meet the #GTeam: An Interview with Senior Director of Engineering, Carol Chen
In this blog series, we spotlight employees at GroundTruth, giving…
Location and Marketing: A Love Story
This year, roughly half of adults in the U.S. still…
Q&A with GroundTruth’s Head of Engineering: The Future of Location and More
As we kick-off 2019, what are some of the goals…
What’s the Value of a Store Visit for CPG Brands? (Part 2)
As we continue with this blog series, we will be…
Why the Super Bowl is a Sales Opportunity for Your Retail Store
Spice up the hot wings and buy some new fan…
How Providing Better Benefits Strengthens Our Team
What do employees look for in a company? Most companies,…
Your Location Marketing Playbook for Off-Price Retail
There’s no question that off-price clothing retailers are becoming more…
5 Consumer Trends We Saw in 2019
Each new year brings a new mix of consumer behavior,…