Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no…
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Expert analysis on trends impacting the marketing landscape.
How Connected Are Your Employees? Exploring the Value of Employee Resource Groups
According to the US Department of Labor’s Bureau of Labor…
How to Effectively Drive Customers to Location-Based Landing Pages
The Link Between Landing Pages and Location Marketing For the…
What’s the Value of a Visit for Auto Dealers? (Part Five)
We’ve made it to the end of our Value of…
GroundBreakers of Brick-and-Mortar: A Storytelling Retail Model at Macy’s
In this blog series, each month we will highlight brands…
Why Foot Traffic Still Matters in Retail and How to Increase It
It’s a digital age, but retail foot traffic isn’t going…
Our Latest Accuracy Audit Produces the Best Results Yet
How important is accuracy when it comes to customer data?…
Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day
It’s officially spring, and with the warmer weather and sunny…
What’s the Value of a Visit for Restaurants? (Part Four)
As we continue with this blog series, we will be…
What is Geomarketing? Welcome to Geomarketing 101
If you’ve been paying attention to developments in marketing, you’ve…
Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring
With our broken New Year’s resolutions now in the past,…
Loyalty Campaigns: How to Retain Customer Loyalty
Looking for a way to keep your customers interested in…