Store Visits vs Ad Engagements: Which is Best for Sales Lift?
One of the biggest challenges facing digital marketers today is…
Expert analysis on trends impacting the marketing landscape.
One of the biggest challenges facing digital marketers today is…
Social influencers, mobile apps, and emerging technology like virtual and…
Retailers don’t have it easy. They continue to face pressure…
There’s no doubt about it: mobile is critical to marketing…
In this blog series, we are highlighting brands with brick-and-mortar…
Data powers businesses of all kinds, and GroundTruth is no…
According to the US Department of Labor’s Bureau of Labor…
The Link Between Landing Pages and Location Marketing For the…
We’ve made it to the end of our Value of…
In this blog series, each month we will highlight brands…
It’s a digital age, but retail foot traffic isn’t going…
How important is accuracy when it comes to customer data?…