Six Consumer Trends to Watch in 2020
It’s been another exciting twelve months in tech as consumer…
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Expert analysis on trends impacting the marketing landscape.
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Women@GroundTruth: Taking Your Seat at the Table
Since its launch in 2018, Women@GroundTruth — GroundTruth’s employee resource…
Driving Visits: A Step-by-Step Strategy
Whether you’re running a quick service restaurant, real estate business,…
GroundBreakers of Brick-and-Mortar: Reinventing the Drive-Thru at McDonald’s
In this blog series, we are highlighting brands with brick-and-mortar…
How Financial Services Brands Can Leverage GroundTruth’s Ads Manager Platform
When you look at bank branch trends, you might think…
7 Creative Best Practices for Better Mobile Ads
It’s undeniable: Your brand stands to gain a tremendous amount…
How to Use Location Targeting in Your Real Estate Marketing Plan
Location, location, location – that old saying about real estate…
5 Best Fitness Marketing Practices To Advertise Your Fitness Studio
As consumers continue to invest in their health and fitness,…
Store Visits vs Ad Engagements: Which is Best for Sales Lift?
One of the biggest challenges facing digital marketers today is…
Using Location for Event Targeting
Social influencers, mobile apps, and emerging technology like virtual and…
New Store Openings Aren’t Grand Without Location Data
Retailers don’t have it easy. They continue to face pressure…
5 Reasons Why Mobile Advertising is Important
There’s no doubt about it: mobile is critical to marketing…