Best Practices: Setting Up Summer Season Strategies for CPG and Travel
The summer season sizzles with an increase in backyard bbqs, pool days, summer wardrobes, and jet setting. Consumers are beginning to shape their summer plans and that’s where we come in. GroundTruth can help brands and marketers tap into insightful visitation and audience data to drive meaningful and engaging advertising campaigns across all channels.
In this webinar, we:
- Highlighted shopper and travel trends throughout the summer months, along with actionable insights to create standout campaigns
- Shared recommended targeting tactics and solutions with proven success
- Dived into multichannel advertising strategies to increase purchases and bookings during this peak season
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