The US Open Tennis Championships is one of the most heavily attended sporting events in the world. With nearly 700,000 attendees each year, it presents a prime opportunity for marketers to reach their audiences and promote their brand. Over the…
What Marvin Gaye Knew It was more than 50 years ago that Marvin Gaye crooned “ain’t nothing like the real thing,” but from a marketing standpoint it might as well have been yesterday. In that memorable lyric was a lesson…
Nothing says summer like riding with the convertible top down and blasting some tunes on the radio. Restaurants can get in on the summer fun, too, by leveraging pop culture hits to entice customers through their doors. Bey-lieve in foot…
Like their friends in California before them, New Yorkers are showing a growing interest in the “bowls,” “toasts,” and farm-to-table food that defines this market. This is evident walking down any New York City street, where a salad chain pops…
Every year, the Super Bowl gives rise to a phenomenon like no other: Super Bowl ads. With the power to expose their brands to millions of attentive consumers, it’s no wonder advertisers have spent a staggering $5.4 billion on Super…
SXSW is starting this weekend and nothing is more synonymous with Austin than BBQ. Think smoked meats and hearty sides like baked beans, corn bread, and mac & cheese – need I say more? As tourists from the tech, music,…
At the end of every year, we stop to marvel at the changes we’ve seen and make predictions for the months that lie ahead. These two activities go hand in hand, especially when it comes to consumers and technology. Where…
There’s been much reported in the news lately about Amazon—from where the tech giant will open its next headquarters to its impact on offline sales during the holiday’s, Amazon is top of mind lately. And whether it’s correlated or not,…
Getting a customer through your doors is only half the battle. For CPG marketers, what happens next can be a mystery. GroundTruth partnered with InfoScout, a consumer insights company built from the largest U.S. purchase panel, to understand the full…
On January 1st, millions of consumers resolve that they’ll turn a new leaf, kick their sugary vices, and return to the gym. According to Statistic Brain Research Institute, nearly 60 percent of Americans also claim to keep good on their…