In this webinar recap focused on how you can optimize location marketing campaigns to position your company for success this holiday season. We will take you through our research findings and talk about how you can use those insights to…
In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. This month, we’re looking at the largest online retailer, Amazon and their new, physical entities:…
We’ve made it to the end of our Value of a Visit blog series after several vertical deep dives, ranging from Consumer Electronics, CPG, Clothing & Footwear to Restaurants. We conclude this series by diving into one final vertical: Auto.…
In this blog series, each month we will highlight brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. This month, we’re looking at the 160-year-old retailer, Macy’s. What are they doing?…
How important is accuracy when it comes to customer data? It’s absolutely crucial, particularly in a fast-moving space like location-based advertising. Marketers rely on their advertising partners to live up to their promises, and it’s up to companies like ours…
As we continue with this blog series, we will be diving deeper into another vertical from our Value of a Visit Report. For this one, we’ll change it up a bit and focus on diners to understand how and why…
As we continue with this blog series, we will be diving deeper into another vertical from our Value of a Visit Report. For this one, we’ll focus on stores or brands that sell clothing and footwear. So, what is the…
As we continue with this blog series, we will be diving deeper into another vertical from our Value of a Visit Report. For this one, we’ll focus on stores that sell consumer packaged goods. So, what is the value of…
Each new year brings a new mix of consumer behavior, media preferences, and tech trends, so it’s no wonder marketers are busy working out where and how to reach their target audience in 2019. Knowing what to expect from your…
In this blog series, we will be diving deeper into our Value of a Visit Report, that was released in September of 2018, to understand the value of a store visit for specific categories of retailers. The first store of focus…
If past is prologue, then looking at how consumers behaved during the holiday shopping season last year can give insights into how to best reach them this year. We at GroundTruth took a deep dive into our location data to…
Many of our favorite musicians hit the road this summer and fall with major concert tours and it got us thinking about some important questions. Are country music fans really starting to cross over or do they stick to their…