Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 1
Our 2021 Year-In-Review summarizes GroundTruth’s foot traffic insights and provides marketing strategies for 2022. Part 1 looks at the automotive & travel industries.
Nicole Genchur
Director, Marketing Research & Insights
2020 Holiday Season Shopping During COVID-19
Physical retail stores are more important now than ever before. See how in-store visits will power online shopping during the 2020 holiday season.
What Store Visits Truly Mean For Your Business
We already know that more store visits lead to more in-store sales. However, new research shows that driving customers in store also results in more online sales and higher annual spenders for your business. These findings highlight, for the first time, the true value of driving in-store visits for your overall omnichannel marketing strategy.
Data-Driven Decision Making to Guide Re-Opening Strategies
During this time of rapidly changing consumer behaviors, learn how to leverage visitation patterns and trends to unlock key insights about your current and potential customers as you re-open your business. Agenda: Learn re-open campaign strategies and creative best practices…
A Marketer’s Complete Guide to Mobile Phone Advertising
Geolocation advertising can help you to increase foot traffic to your store and drive sales. Learn about geolocation data and software today!
Geolocation Advertising: A Guide to Geolocation Data for Marketers
Geolocation advertising can help you to increase foot traffic to your store and drive sales. Learn about geolocation data and software today!
What Would You Do for Love?
We took a glance at some of the shopper trends and unique consumer visits to various locations on the day of, and leading up to Valentine’s Day 2019, and decided to share a small taste of what we found.
Proximity Marketing [The Complete Guide to Success]
With almost 5 billion mobile phone users around the world, including more than 3 billion smartphone users, there’s never been a better time to use location-based technologies in your advertising and marketing. One of the key approaches you can try…
2021 State of the Market: Key Industry & Consumer Trends
2020 Consumer Trends That Will Continue to Impact Brands in the New Year 2020 will long be remembered as the year that impacted all tenets of life prompting consumers to adjust their lifestyles like never before. With daily activities such…
Six Consumer Trends to Watch in 2020
It’s been another exciting twelve months in tech as consumer behaviors — along with retailer strategies — continue to evolve. It’s also that time of year when marketers look ahead in the hope of predicting what media and shopping preferences…
Women@GroundTruth: Taking Your Seat at the Table
Since its launch in 2018, Women@GroundTruth — GroundTruth’s employee resource group for women — has been focused on empowering women employees through networking and mentorship opportunities, education, professional development, and community. In essence, its mission is to lead and inspire…
GroundBreakers of Brick-and-Mortar: Reinventing the Drive-Thru at McDonald’s
In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. This month, we’re diving into McDonald’s ongoing investment to keep customers “lovin’” the drive-thru experience.…