Cookies Are Disappearing. What Does that Mean for Marketers and Advertisers?
Cookies are disappearing this year, which means lots of changes for advertisers. But GroundTruth just gets better with changes.
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Should Marketers Be Tracking ROAS by Channel or Campaign?
Learn different ways to track ROAS for your marketing strategy. Our Guide to ROAS in marketing outlines when to track by channel or by campaign.
ROAS Strategy 2024: Ensure Real Business Results in Reporting
Create a results-driven ROAS strategy for 2024. Consider the big picture and take a comprehensive approach to calculating ROAS to serve your business needs.
Political Marketing Strategy: Use Real Voter Behavior to Increase Action in an Election Year
Political marketers must focus on voter behaviors. Read our top 3 ways to build a results-driven political marketing strategy. Insights from our Webinar.