Google Halts Cookies Depreciation: What that Means for Advertisers
Google announced they won't be depreciating cookies in 2025, but advertisers still need a plan for a cookieless future. We're here to help.
Mckenna Bailey
GroundTruth Announces New Vice President of Managed Sales
Get to know the new VP of Managed Sales at GroundTruth, Danielle Kramer, including her expertise and what she sees for our customers' future success.
Connected TV and OTT: Everything You Need to Know
It's time to add CTV and OTT into your media mix. We'll tell you everything you need to know to be successful.
How CTV Supercharges Omnichannel Marketing Strategies
Build stronger omnichannel marketing strategies when you add CTV to your media mix. We'll show you how it's done.
Beyond MAIDs: Identity Graphs and Other Features GroundTruth Uses to Protect Advertisers
Learn how GroundTruth maintains campaign performance and helps customers drive better results at speed and scale.
GroundTruth Announces CTV+ for Increased Campaign Performance
To help customers improve campaign performance, maximize CTV ad spend and get real business results, GroundTruth announces CTV+!
Channels to Prioritize to Drive Foot Traffic and Other Real Business Results
Where should you invest your ad dollars if you want to drive foot traffic and other real business results? We have a full list.
Driving Store Visits: 4 Strategies for Success
Read our top 4 strategies for driving store visits. Learn how to optimize your foot traffic campaigns with GroundTruth's Blueprints technology.
Use Real-World Behavior to Power Omnichannel Marketing Strategies
Omnichannel marketing strategies drive better efficiency and returns for companies. Learn how to turn foot traffic into better omnichannel marketing.
How to Use In-Store Visits to Improve Audience Targeting
Driving foot traffic does more than increase sales, it can also transform your marketing operation. Here's how.
Foot Traffic and the Path to Purchase Journey
Learn about how in-store purchases & foot traffic influence the path to purchase journey. Read about how GroundTruth’s solutions can help connect to customers.
Surprising Reasons Marketers Need Real-World Behavior for Digital Ad Campaigns
Digital ads can drive important real business results, like foot traffic. But the benefits don't end there. Here are four surprising ways marketers leverage foot traffic across their entire business.