At this very moment, the retail landscape is changing in ways few marketers could have anticipated in the face of COVID-19. As consumers adapt to new and unexpected social distancing, self-isolation, and quarantine procedures, they must adjust their everyday behavior. And…
One of the biggest challenges facing digital marketers today is determining the effectiveness of their ads. Brands are eager to generate positive outcomes, and so they approach their campaigns with a sharp focus and keen eye. This comes part and…
Want to know how CPG manufacturers can scale location targeting to increase store trips and sales? Here’s a hint: Putting all your money on radial or proximity targeting is so last year. It’s a new year, and that presents a…