In this issue of the The Lean: Retail Vol. 3, we dive into recent retail trends and insights with a focus on the opportunity of new store openings, the importance of understanding audience personas, and some thought-starters for how brands can set themselves up for success in 2023.
Even if you know the current trends, competitive landscape, and best advertising practices, connecting with your dream consumer is still an uphill battle. During questionable economic times, the hill becomes even steeper. Learn how marketers can still perform and win business, even with a down economy.
It’s important to stay ahead of QSR market trends in 2023. Don’t miss out on key concepts and OSR business solutions. Learn more with GroundTruth today.
Ready for a miracle on Fifth Ave? In New York City, eleven blocks of the world-famous retail stretch of Fifth Avenue was closed off to traffic and opened only for pedestrians in early December. Appropriately named Fifth Avenue for All, this occasion marked the first time Fifth Avenue became a pedestrian-only street in 50 years.
Who saw the largest in-store Black Friday 2022 boost? GroundTruth’s visitation data shows Black Friday 2022 Results: which retailers & categories won big this year.
Learn about marketing in a recession from our expert panel. What should your recession marketing strategy be for 2023? Watch the full webinar now.
How GroundTruth leveraged our own platform to increase brand awareness at the Restaurant Franchising and Innovation Summit.
Insights and actionable dealership marketing strategies to reach your key audiences, drive them to your location, and measure direct marketing impact on your bottom line.
We’ve made the ultimate guide to Location-Based Marketing & Advertising, containing everything you’ve always wanted to know. Read more today!
Download our guide for specific trends, Valentine's Day-related audience foot traffic and insights, and recommended tactics.
Even though concerns such as rising costs and supply chain issues will likely shift consumer behavior this holiday season, the sales forecast is still heading in a positive direction.
It’s 2022 and it’s the first time in a while where Halloween will see a big recovery to pre-pandemic levels. All hail the return of Spooky Season!