How to Prepare for the 2022 Halloween Season
Right behind the Holiday season, Halloween is the second-biggest retail event of the year in the United States.
Marketing
GroundTruth
The Lean: Retail Insights Brief
In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors.
Programmatic Q&A Spotlight: Key Trends Impacting Programmatic Planning and Execution
Meet GroundTruth’s VP of Programmatic, George Tarnopolsky.
Marketing Agencies: What It Takes to Win in the Second Half of the Year
Watch this webinar now to hear from expert leaders from various agencies as they share how they are approaching this mid-year checkpoint and what it means for their plans moving forward.
The Lean: Auto Insights Brief
In this issue of the Auto Lean Vol. 2, we explore how consumer trends and the current economy is impacting car-related purchases. Learn what day of the week generates the most growth in visitation and which brands are driving the most people to their locations.
Complete Guide to Display Advertising
Learn about the different types of display ads, how to measure display ad performance and best practices in our Complete Guide to Display Advertising.
Cracking 2022 Easter Trends
Download GroundTruth's latest 2022 Easter Strategy Guide to understand last year's trends, uncover this year's predictions, and explore key tactics to drive sales and visits.
Crafting a Powerful Omnichannel Strategy with Cross-Device Targeting
Learn how to create an omnichannel marketing strategy by using cross-device targeting to successfully advertise to your prospective customer.
Sharpen Your GroundTruth Ads Manager Skills
As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.
Top 2021 Holiday Shopping Trends
The 2021 holidays are upon us. With unusual challenges ahead, brands and retailers will have to navigate several variables in order to win this holiday season.
Summer Essentials
Key visitation trends Memorial Day Weekend 2021.
No Kid Hungry
How No Kid Hungry and GroundTruth teamed up to quickly connect Texans impacted by winter storms with crucial food benefits.