Location-Based Marketing 101
We’ve made the ultimate guide to Location-Based Marketing & Advertising, containing everything you’ve always wanted to know. Read more today!
Marketing
GroundTruth
Love is in the Air — Insights and Strategies for the 2023 Valentine’s Season
Download our guide for specific trends, Valentine's Day-related audience foot traffic and insights, and recommended tactics.
4 Insights to Make Marketers Merry This Holiday Season
Even though concerns such as rising costs and supply chain issues will likely shift consumer behavior this holiday season, the sales forecast is still heading in a positive direction.
The Top 3 Buying Insights Marketers Need To Know For Halloween
It’s 2022 and it’s the first time in a while where Halloween will see a big recovery to pre-pandemic levels. All hail the return of Spooky Season!
The Lean: QSR Insights Brief
In the latest volume of The Lean: QSR insights report, we spotlight top QSR audiences, foot traffic trends between grocery store shoppers and QSR diners, and break out the market share across breakfast and late-night dining.
How Event Marketers Can Maximize their Consumer Reach this Winter
As the leaves start to change colors and the autumn season approaches, the entertainment industry is looking for big turnouts as consumers venture out to their favorite Fall activities and venues.
Unwrapping 2022 Holiday Advertising Strategies
Ready your holiday season advertising efforts by watching our webinar. Review previous consumer holiday trends & helpful tactics for your new campaign.
Maximizing Your Media Mix: How to Drive Sales with Retail Media Networks & Location Marketing Solutions
Understand why retail media markets can & should be used with location marketing solutions to help drive sales and push your business further.
How to Prepare for the 2022 Halloween Season
Right behind the Holiday season, Halloween is the second-biggest retail event of the year in the United States.
The Lean: Retail Insights Brief
In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors.
Programmatic Q&A Spotlight: Key Trends Impacting Programmatic Planning and Execution
Meet GroundTruth’s VP of Programmatic, George Tarnopolsky.
Marketing Agencies: What It Takes to Win in the Second Half of the Year
Watch this webinar now to hear from expert leaders from various agencies as they share how they are approaching this mid-year checkpoint and what it means for their plans moving forward.