Watch this webinar where GroundTruth CTV expert, Tom Donoghue, along with Nexstar's Maria Doherty and Christine DiMaria, discuss important CTV/OTT strategies that can help marketers drive real business results.
Discover the benefits of location-based marketing with the experts from GroundTruth and Truelio! Learn about the effectiveness of location-based marketing today.
Download GroundTruth's 2023 Back-to-School and Tax-Free Days Strategy Guide for more. We'll cover 2022 shopping trends and insights in major verticals like retail and CPG, highlight key opportunities to maximize your marketing strategies, and provide focused recommendations related to the 2023 back-to-school season.
In this issue of the The Lean: Retail Vol. 3, we dive into recent retail trends and insights with a focus on the opportunity of new store openings, the importance of understanding audience personas, and some thought-starters for how brands can set themselves up for success in 2023.
Even if you know the current trends, competitive landscape, and best advertising practices, connecting with your dream consumer is still an uphill battle. During questionable economic times, the hill becomes even steeper. Learn how marketers can still perform and win business, even with a down economy.
It’s important to stay ahead of QSR market trends in 2023. Don’t miss out on key concepts and OSR business solutions. Learn more with GroundTruth today.
Ready for a miracle on Fifth Ave? In New York City, eleven blocks of the world-famous retail stretch of Fifth Avenue was closed off to traffic and opened only for pedestrians in early December. Appropriately named Fifth Avenue for All, this occasion marked the first time Fifth Avenue became a pedestrian-only street in 50 years.
Who saw the largest in-store Black Friday 2022 boost? GroundTruth’s visitation data shows Black Friday 2022 Results: which retailers & categories won big this year.
Insights and actionable dealership marketing strategies to reach your key audiences, drive them to your location, and measure direct marketing impact on your bottom line.