Download GroundTruth's holiday strategy guide, with a specific focus on CPG & Shopper Marketing strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
Download GroundTruth's holiday strategy guide, with a specific focus on travel & tourism strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
This guide highlights key strategies and tactics built to drive measurable results for your brand with a focus on promoting limited-time offer, daypart strategies, customer acquisition, and more.
CPV doesn’t replace CPM, rather it complements it. Together, these two buying models deliver the precise, real-world results advertisers need. Learn how!
Learn tips for driving retail traffic & how to make the most of discount marketing strategies to overtake your competitors. Discover more with GroundTruth.
How this pet food brand ultimately drove 1k visits to pet supplies retailer locations while building brand awareness among key audiences.
In this issue of The Lean: CPG Volume 2 we dive into where CPG shoppers are buying products and changes in market share. The report covers key seasonal celebrations that impact foot traffic while overviewing the top customer segments in each CPG category.
Watch this webinar for Director of Research and Insights - Nicole Genchur’s take on retail growth in 2023 and discuss how these insights can be translated into marketing opportunities for retailers, big and small.
Watch this engaging webinar where Platform Specialist Connor Wilson and Account Executive Bethany Stone share the unique ways that Groundtruth’s Ads Manager can help you create advertising campaigns that generate real business results.
How Bark Social Unleashed Innovative Targeting Strategies to Bring in Pet-Friendly Patrons.
Why are shopper behavior insights so vital for a successful campaign? Here, we discuss the importance of real-world shopper behavior.
Looking to launch a holiday marketing campaign this year? Do they get results? Discover the benefits of federal & unique holiday marketing with GroundTruth.