Are You Really Measuring the Performance of Your CTV Campaigns?
Hear from a panel of experienced brand and agency leaders about best practices in CTV and stop wasting your ad dollars.
Marketing
GroundTruth
Boosting Your Direct Mail With Real-world Behavior
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.
2024 Holiday Strategy Guide — Valentine’s Day
This strategy guide covers insights from last year's Valentine's Day, forecasted trends, and recommended targeting tactics related to America's most romantic holiday. Read on for more!
Marketing Strategies That Increase Sales Lift and Foot Traffic
How Real-World Behaviors are Fueling CTV Ad Performance.
Unlocking the Power of Direct Mail with Real-World Insights
Tap Into the Superpowers of Audience Based Direct Mail.
CTV Ads Missing the Mark? It’s Time for a Change!
Transparency, trust, and accuracy aren’t advertising sales clichés. They should be table stakes for marketers looking to speak to a massive CTV audience.
The Lean: Leisure & Entertainment Insights Brief
In this issue of The Lean: Leisure & Entertainment Volume 2 we dive into recent trends on consumer's favorite leisure activities like traveling, attending concerts and visiting casinos. We uncover how travel is faring this summer, the audience makeup at casinos and concerts and reveal the impact concerts can have on local communities.
The Ultimate Guide to Geofencing
Our Geofencing Guide explains what geofencing is, how it works, & how mobile marketers use geofencing to boost foot traffic, increase acquisition & understand customer behavior.
Seasonal Marketing 101: The Official Guide
Discover the power of effective seasonal marketing with GroundTruth and how you can maximize your customer reach & reach your business goals with our helpful guide.
4 Benefits of DOOH Advertising
How to leverage digital-out-of-home (DOOH) as real-world behaviors to promote your product/service and drive business results.
Marketing Budget Blues? Discover How CPV Can Maximize Your ROI
Discover how CPV in marketing can maximize your ROI today with GroundTruth! Make the most of your marketing budget & get effective results. Learn more today!
Giltuss
How a Giltuss regional sales test drove over 27k visits for its cough and cold medicine to local stores and expanded shelf space at CVS Health locations.