Marketing, Author at GroundTruth

Marketing

GroundTruth

Articles: 492

2024 Holiday Strategy Guide — Retail

Download GroundTruth's 2024 retail holiday strategy guide to learn how advertisers can capitalize on heightened consumer spending.

A Rediscovery of ROI for CTV Advertising

Discover everything marketers need to know when it comes to the world of CTV advertising.

Marketing
April 24, 2024
Webinars

Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County

Martin County worked with GroundTruth to drive visitation rates among tourists interested in outdoor activities and a natural paradise.

Marketing
April 24, 2024
Case Studies

Are Your Digital Ad Dollars Driving Foot Traffic with Adweek

Our panel of experts discuss how to build a marketing strategy that drives foot traffic and why it’s essential.

Marketing
April 18, 2024
Webinars

GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto

Discover how Alpha Media leveraged GroundTruth's media platform and location-based targeting tactics to assist Sharp Auto in boosting foot traffic and achieving an effective cost per visit for the auto dealership.

Marketing
April 2, 2024
Case Studies

Everything You Need to Know About ROAS Right Now

Adweek and GroundTruth partner to bring you this guide with helpful tips to boost and measure your ROAS.

Marketing
March 28, 2024
Strategy Guides

Roundtable Discussion: GroundTruth on Cookies Disappearing and What that Means for Advertisers

With cookies disappearing, advertisers are searching for a way to prevent disruption in their 2024 ad strategies. GroundTruth offers the solution. Hear all the details in this roundtable discussion.

Marketing
March 1, 2024
Webinars

Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift

Read how Dave's Hot Chicken used GroundTruth's location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.

Marketing
February 7, 2024
Case Studies

Strategy Guides

Media Tactics to Maximize Return on Ad Spend

Strategize your marketing approach to ensure you are maximizing return on ad spend. Dive into GroundTruth tactics and best practices to achieve your goals — whether that's driving visits, clicks, or building brand awareness. Download for more details!