Marketing, Author at GroundTruth

Marketing

GroundTruth

Articles: 498

Honey Dew Taps GroundTruth CTV to Drive Brand Buzz and Store Traffic

The brand and their agency partners, Goodway Group and Mediaworks, tapped GroundTruth to drive visitation to specified locations and increase awareness for their “give one, get one” gift card campaign.

Marketing
October 1, 2024
Case Studies

Artful Insights: The Mint Museum’s Success Using GroundTruth Solutions to Drive Visitor Foot Traffic

The Mint Museum, an art museum in Charlotte, North Carolina, tapped into GroundTruth's innovative marketing solutions to connect with audiences in the area and increase foot traffic. In a one month time period, the campaign resulted in 998 visits, with an effective cost per visit of just $1.00.

Marketing
September 28, 2024
Case Studies

MSS Media Leverages GroundTruth Solutions to Spread Stroke Awareness, Reaching Over 100k Users in Baltimore County

MSS Media partnered with GroundTruth to bring awareness to communities in key zip codes within Baltimore County about how to spot and report stroke symptoms. This campaign leveraged both English and Spanish ads, resulting in a 0.33% click-through rate and almost 5k clicks in three months, ensuring each advertising dollar spent achieved ROI.

Marketing
September 25, 2024
Case Studies

Behind the Real Business Results: How GroundTruth Excels at Attribution and Reporting

GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.

Marketing
September 3, 2024
Blog

CTV and Foot Traffic: The Secret Multiplier You Can’t Ignore

Connected TV is growing exponentially. Learn from an expert panel how they're driving real business results, like foot traffic, with CTV media.

Marketing
July 17, 2024
Webinars

Unmasking Halloween 2023

Unveil the secrets of last year's spooky season with GroundTruth's exclusive insights. Explore daily foot traffic by category, uncover audience affinities, and discover the top brands that reigned supreme. Let GroundTruth's data guide your brand to bewitching success this Halloween season!