Knowing who your customers are is one of the cardinal imperatives of marketing, but consumer demographics and preferences paint an incomplete picture. The key to completing this picture is actual consumer behavior. While data on trends and spends is important,…

With Summer in full effect and gas prices the lowest they’ve been in 10 years, AAA estimated that a record 43 million Americans were expected to travel this past Fourth of July weekend, with the majority (over 80%) being by…

Summer is here, temperatures are rising, and consumers are spending more and more time outside. Marketers are looking to reach these audiences with relevant messaging for the summer season. At GroundTruth (formally xAd), we know that location is the key…

Holidays are time for gathering and celebrating with your family and friends – not to mention tons of great offers and deals to some of your favorite brands. Have you ever wondered, though, just how much foot traffic restaurants see…