PureDriven
Learn how PureDriven leaned into location-based marketing to strategically drive in-store visits.
Marketing
GroundTruth
How Financial Services Brands Can Leverage GroundTruth’s Ads Manager Platform
When you look at bank branch trends, you might think that bank branches aren’t relevant any more in a digital world, but you’d be wrong. While the number of bank branches in many regions continues to decline, Deloitte research shows…
Using Location for Event Targeting
Social influencers, mobile apps, and emerging technology like virtual and augmented reality have all contributed greatly to the event industry, providing marketers with more progressive tools to reach and engage potential attendees. At the same time, live event marketing remains…
New Store Openings Aren’t Grand Without Location Data
Retailers don’t have it easy. They continue to face pressure from players in the e-commerce space while simultaneously battling the perpetual myth that their industry is dying. As we’ve reported before, this simply isn’t the case. Across industries, retailers are…
Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no exception. But not all data is created equal. The accuracy, reliability, and overall quality of data can vary dramatically — and that can lead to very different marketing outcomes. It’s…
OneSight
How location-based marketing amplified OneSight’s mission: Give glasses and change a life.
Hooters
How a Hooters March Madness Multichannel Ad Campaign Combined Connected TV & Mobile Channels to Score More Visits.
Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day
It’s officially spring, and with the warmer weather and sunny days comes Mother’s Day and Fathers’ Day — two holidays neither consumers nor brands can afford to overlook. Mother’s Day spending topped $23 billion last year as 86% of Americans celebrated the…
Comporium
How Comporium increased repeat shoppers for its Supermarket client using location-based marketing.
Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring
With our broken New Year’s resolutions now in the past, springtime provides an opportunity for everyone to start anew. It also presents your brand with a chance to connect with your customers as they begin thinking about revitalizing their lives…
HeadCount
How HeadCount used location marketing to drive voter registration.
Location and Marketing: A Love Story
This year, roughly half of adults in the U.S. still plan on celebrating Valentine’s Day, according to the National Retail Federation (NRF)—and that means dropping a significant amount of cash on the objects of their desire. In 2018, consumers spent…