
Sharpen Your GroundTruth Ads Manager Skills
As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.
As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.
Key visitation trends Memorial Day Weekend 2021.
How No Kid Hungry and GroundTruth teamed up to quickly connect Texans impacted by winter storms with crucial food benefits.
Though COVID-19 has fundamentally changed the way we all work, the work goes on. And when GroundTruth was recently named one of Ad Age’s 2021 Best Places to Work, a list highlighting companies that have managed to get “the job…
Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick's Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect [...]
Shopper Trends: Summer Season Sizzle Date: Tuesday, March 23, 2021 A new season means a fresh start for consumers and brands alike. As the summer months roll in, the demand shifts from snow shovels and soups to cookout gear and…
2020 Consumer Trends That Will Continue to Impact Brands in the New Year.
How a solutions provider helped a health care client create awareness and increase daily visits.
GroundTruth recently teamed up with SuitUp to host a week-long virtual competition for middle school students. SuitUp is a 501c3 education non-profit that increases college and career awareness and preparedness for students in underserved communities through innovative business competitions. Their…
How Goodwill® used location to “bring good” to their communities.
In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. Especially with new COVID-19 restrictions, it’s even more important for brands to provide new ways of interacting with customers all while in a safe environment.
How a CPG brand connected shoppers with high-demand products during unprecedented shortages.