Retailers don’t have it easy. They continue to face pressure from players in the e-commerce space while simultaneously battling the perpetual myth that their industry is dying. As we’ve reported before, this simply isn’t the case. Across industries, retailers are…
Data powers businesses of all kinds, and GroundTruth is no exception. But not all data is created equal. The accuracy, reliability, and overall quality of data can vary dramatically — and that can lead to very different marketing outcomes. It’s…
It’s officially spring, and with the warmer weather and sunny days comes Mother’s Day and Fathers’ Day — two holidays neither consumers nor brands can afford to overlook. Mother’s Day spending topped $23 billion last year as 86% of Americans celebrated the…
With our broken New Year’s resolutions now in the past, springtime provides an opportunity for everyone to start anew. It also presents your brand with a chance to connect with your customers as they begin thinking about revitalizing their lives…
This year, roughly half of adults in the U.S. still plan on celebrating Valentine’s Day, according to the National Retail Federation (NRF)—and that means dropping a significant amount of cash on the objects of their desire. In 2018, consumers spent…
Spice up the hot wings and buy some new fan gear: It’s almost time for Super Bowl LIII, and that means consumers are ready to start spending on the Big Game. According to the National Retail Federation, American consumers spent…
GroundTruth’s VP of Retail and Restaurant, Alicia DiStefano, sat down with Nordstrom’s Director of Marketing Analytics, Jake Bradbury, to discuss retail during the busy holiday season. In this podcast, they dive into how technology has bridged the gap from the…