GroundTruth Helps Toyota Steer High-Intent Customers to Dealerships
GroundTruth’s month-long campaign drove over 1,200 visits to specified locations.
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Press Releases
Discover the latest news and industry updates from GroundTruth.
GroundTruth Kicks Off 10 Year Anniversary with Accelerated Platform Growth
1500+ active businesses on the platform; GroundTruth expands into enterprise companies including iHeartMedia and OUTFRONT Media.
Read MoreGroundTruth Kicks Off 10 Year Anniversary with Accelerated Platform Growth
PetSmart Charities Uses GroundTruth’s Location Tech to Help Drive Pet Adoptions in 2018
GroundTruth has teamed up with PetSmart Charities to drive mobile users and potential adopters in-store this year. The partnership is a part of GroundTruth’s Location for Good program, a philanthropic initiative, in which the company donates media campaigns to generate awareness and action for nonprofits.
Read MorePetSmart Charities Uses GroundTruth’s Location Tech to Help Drive Pet Adoptions in 2018GroundTruth Announces Preferred Partner Program for Self-Serve Clients
Partners who are awarded this certificate are skilled in location-based marketing and have demonstrated success in driving offline visitation and performance for their clients.
Read MoreGroundTruth Announces Preferred Partner Program for Self-Serve Clients
GroundTruth Expands Shopper Marketing Efforts With New Hires in Northwest Arkansas
GroundTruth appoints two new hires to lead Consumer Packaged Goods and Shopper Marketing in their recently opened Bentonville, Arkansas office.
Read MoreGroundTruth Expands Shopper Marketing Efforts With New Hires in Northwest Arkansas
Technomic partners with GroundTruth to enhance customer traffic intelligence for Top 500 restaurants
New partnership will strengthen sales performance-tracking technology with location and daypart insights for the restaurant industry
Read MoreTechnomic partners with GroundTruth to enhance customer traffic intelligence for Top 500 restaurantsGroundtruth Research Finds Marketers Consider Location As The Lynchpin Between Online And Offline Behaviour
74% of marketers have run or plan to run location campaigns in the next 12 months, with only 3% explicitly stating ‘they have no plans to do so’
Read MoreGroundtruth Research Finds Marketers Consider Location As The Lynchpin Between Online And Offline BehaviourGroundTruth Appoints New SVP of Engineering Amit Goswami
NEW YORK, July 12, 2018 – GroundTruth, the leading location platform that leverages data and insights to drive business performance, today announced the appointment of Senior Vice President of Engineering, Amit Goswami. Goswami will lead GroundTruth’s global engineering team and…
GroundTruth and WeatherBug encourage blood donation during American Red Cross Missing Types campaign
GroundTruth and WeatherBug are proud to partner with the American Red Cross for the Missing Types campaign to drive action and raise awareness of the need for new blood donors.
Read MoreGroundTruth and WeatherBug encourage blood donation during American Red Cross Missing Types campaign
GroundTruth and Outback Steakhouse Win 2018 I-COM Data Creativity Awards
Award comes on the heels of GroundTruth’s CEO announcement and recent industry-wide accolades
Read MoreGroundTruth and Outback Steakhouse Win 2018 I-COM Data Creativity Awards