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Organic beauty product and cosmetics brand L’Occitane teamed with xAd, a location-based marketing company, and digital agency Threepipe to deliver a mobile campaign for the launch of its ‘Terre de Lumière’ fragrance. The campaign achieved a 10 per cent sales…
Kleiner Perkins venture partner Mary Meeker released her annual Internet Trends report on Wednesday. In total, the report comprises 355 PowerPoint slides and covers online trends in sectors ranging from media and healthcare to China and India. Here we look…
There’s no easy way to say it: malls as we once knew them are changing. As consumer behaviors shift, major retailers are pulling up stakes, leaving holes in shopping centers all over the country. Over the next few months, 42…
Mobile adtech company xAd has expanded its partnerships with Media Rating Council (MRC) accredited organizations including DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat, in hopes it will assuage growing concerns around viewability, ad fraud, and brand safety in mobile…
Timberland worked with Amplifi, Vizeum and xAd to target fashion-conscious, outdoor-loving 18-34 year-olds with the aim of raising in-store visits. The campaign targeted audiences based on two factors: proximity to a store and lifestyle. In the first case, xAd identified…
A Series of Profiles of Thought Leaders Changing the Business Landscape: Dipanshu “D” Sharma, Founder and CEO, xAd. Marketing is about to experience a paradigm shift from proxies for buyer intent like ad engagement or search results, to an…
Four screens mounted to the walls of xAd’s headquarters in New York’s One World Trade Center flip through the location-based advertising player’s 100 million mapped stores and locations, constantly refreshing to show brands where smartphone-toting consumers are currently looking at…
XAd only wants advertisers to get paid if someone actually walks in the door. On Thursday, the location-based mobile ad network said it would allow brands to transact on a cost-per-visit (CPV) basis. Advertisers will be able to make media…
Chick-fil-A has certainly been expanding in New York City. In August, the chicken and waffle fries franchise opened its third spot. It also unveiled plans to open a “roof top” restaurant over in the Financial District. Still, the franchise sees…
The mobile marketing landscape has grown more heavily populated with important players, many of whom quietly operate behind the scenes while some of their more brand-centric industry peers enjoy a greater share of the limelight. Adweek beat the bushes in search…