Discover the latest news and industry updates from GroundTruth.
We’re thrilled to share the news that GroundTruth’s Location for Good campaign with No Kid Hungry has won two categories in the 2019 ANA B2 Awards for People-based Marketing and Data The ANA B2 Awards recognize the top performing business-to-business marketers,…
Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and jam-packed drawers is a great way to prep for summer, but also to survey what you actually need. I can’t…
Let’s quickly look at some Mother’s Day stats according to location platform, GroundTruth: Last-minute Mother’s day gifts are bought at her favorite department store Foot traffic spikes by 81% on the Saturday before the holiday 283% of these department store…
Spending on Mother’s Day is expected to reach $25 billion this year, with consumers flocking to department stores and florists in search of the perfect gifts for Mom. The bulk of that spending will happen in the next few days, as foot…
There’s a misconception that “retail is dead.” You’ll hear this from analysts as they watch companies like Sears, Toys R Us and Payless shutter physical stores, and from e-commerce businesses that point to their ongoing growth as a sure-fire sign…
GroundTruth’s self-serve location advertising platform can help marketers understand their campaigns, increase store visits, and make more strategic forecasting decisions. Brands can buy and manage all of GroundTruth’s advertising products through a self-serve platform, reaching consumers based on where they’ve…
The way we work has changed dramatically in recent years, as consumers find themselves favoring a more flexible and collaborative work style. Co-working has gone from being a novelty to the new normal, with more than 4,000 coworking spaces across…
Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault that there were more punts than touchdowns or that the halftime show didn’t inspire viewers,…
The first quarter of 2019 is a time to look back on the triple threat of retail-based holidays we just survived. Black Friday and Cyber Monday are some of the better known days; in comparison, little is reported about Small…
The Tri-State Toyota Dealers Association drove 1,200 visits in a month to dealer lots with an ad campaign that relied on mobile location data for improved targeting, per an announcement. Location-based audience targeting urged prospective car buyers to visit specific dealerships…