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NYC’s xAd has announced projected annual revenue of $250 million, giving it the potential to be the highest-earning player in mobile location marketing. The company, which utilises location data to drive sales for retailers, made the announcement off the back…
Unless your company is called Facebook or Google, you will have a hard time building a growing business selling mobile ads. xAd, a seven-year-old firm that provides mobile location data to retail marketers, says it’s bucking the trend. The New York-based private shop…
As part of The Digital Trading Awards Programme we hear from Steve Wing, VP, Mobile and Marketplace – International at Rubicon Project and Imran Khan is Head of Programmatic & Partnerships at xAd, Inc. In the marketing world, we often…
Advertising Week Europe 2016 is descending upon London this week and it promises to be a congregation of the brightest minds across the advertising spectrum, fuelling great conversation, experimentation and innovation. Similarly to the Cannes Lions festival, the influence of…
In as little as five years, all forms of ‘traditional media’ could be traded using programmatic, or automated, media buying technologies. Although resistance from the old guard, concerns around regulations, and the ongoing ‘tech fear’ (as well as headaches) is…
Macy’s is getting experimental with location data. “Location data can help us move from cross-device to omnichannel,” said Kimberly Yarnell, VP of digital media at Macy’s, speaking at the Mobile Marketing Association’s mobile location leadership forum on Thursday in New…
Location is the context for a meaningful experience, said Macy’s Kimberly Yarnell — and in-store visits can be the best predictor of intent. Macy’s arrived relatively early to the beacon party, initially deploying roughly 4,000 Bluetooth devices across its 850…
New York, NY – March 23, 2016 – Location-based mobile advertising is fast becoming a competitive differentiator, according to a new report by Forbes Insights, in association with xAd: “Location: A Strategic Marketing Imperative.” With mobile surpassing desktop computers as the most…
The 4A’s, the leading trade association representing the advertising agency business, closed out the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A’s Partner Awards. The 4A’s Partner Awards recognize creative excellence that…
Millennial-savvy Taco Bell is using a handful of intriguing targeting tools to reach its audience as soon as they wake up in the morning as part of a campaign to promote its new breakfast menu. Last week, Taco Bell launched…