Podcast: Rosie O’Meara – Changes Overnight
Rosie O'Meara, GroundTruth Chief Revenue Officer, discusses the intersection of online shoppers and in-store shoppers and how smart brands stay aware of this activity.
Media Mentions
Discover the latest news and industry updates from GroundTruth.
Read MorePodcast: Rosie O’Meara – Changes Overnight
Podcast: Brandon Rhoten, CMO, GroundTruth
Brandon Rhoten, Chief Marketing Officer of GroundTruth, discusses brand visitation data during inflation, as well as several challenges marketers will be facing throughout 2023.
Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half
GroundTruth shares their take on why the last two quarters of 2023 will likely be promosing for marketers.
Why This Marketing VP Left Wendy’s To Join A Location Data Vendor
Brandon Rhoten, CMO of GroundTruth, shares why tangible outcomes are important when selecting any media partner to work with.
Dealership Marketing: Navigating Automotive Advertising in a Post-Pandemic World
Rosie O'Meara, GroundTruth CRO, discusses how to approach dealership advertising in 2022 while talking about new strategies and tactics to meet changing customer preferences.
How CTV Advertising Will Continue to Disrupt the Game
Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug about the shifting digital advertising landscape, and how it relates to the emergence of convergent TV and QR code advertising.
GroundTruth Takes Another Bite at Offline Attribution
Mike Boland from Localogy discusses GroundTruth's powerful offline attribution capabilities and their latest GT QR Code launch in parternship with Flowcode.
4 ways data is helping restaurants reinvent themselves in 2022
Dan Silver, Marketing SVP at GroundTruth discusses the key considerations restaurant brands need to consider to reinvent themselves, succeed, and thrive in this data-driven world.
New TV QR Codes Offer Targeting Via Location-Based Behavior Patterns
Karlene Lukovitz from MediaPost shares the exciting news and industry relevence surrounding GroundTruth's latest launch of GT QR Codes in partnership with Flowcode.
Yes, Even Marketers Are Facing Supply-Chain Issues
Mark Fleisch, GroundTruth SVP of National Sales, outlines how marketers can balance changes in 2022.