Geofencing Marketing Campaigns
What are Geofencing Marketing Campaigns? Geofencing Marketing Campaigns are methods of location-based advertising where consumers are targeted based on their…
Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Read MoreGeofencing Marketing Campaigns
Geofencing
What is Geofencing? Geofencing (also known as “mobile geofencing”) is the application of defining a set geographic perimeter around a…
Geo-conquesting
What is Geo-conquesting? Geo-conquesting is a technique that uses location data to identify a brand’s competitors in an effort to…
Engagement Rate
What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the…
Engagement Metrics
What are Engagement Metrics? Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible…
Effective Cost Per Visit (eCPV)
What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue…
Dynamic Creative
What is Dynamic Creative? Dynamic creative (or “dynamic ads”) is a method of programmatic advertising that results in an ad’s…
Dynamic Distance Overlay (DDO)
What is Dynamic Distance Overlay (DDO)? Dynamic distance overlay (DDO) is dynamically populated text on the ad creative that indicates…
Designated Market Area (DMA)
What are Designated Market Areas (DMA)? A designated market area (DMA), also referred to as a media market, is a region…
Custom Audiences
What are Custom Audiences? Custom audiences are created by marketers to tailor audience segments based on visitation data, behavioral attributes,…