Marketing Glossary

What is Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only pay for ads that result in a store visit. Introduced to the market by GroundTruth in Spring of 2017, the Cost Per Visit buying model removes the risk or guesswork of traditional media buying and shifts accountability from buyer to partner, bringing improved transparency and simplicity to the advertising industry. GroundTruth uses a combination of performance-optimized targeting solutions to generate the desired number of visits. The result is a fully customizable advertising solution. Learn more about GroundTruth’s CPV advertising buying model and discover the power of performance-based advertising. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Cross-Device Targeting? Cross-device targeting is the ability to target users on different devices, such as mobile, desktop, and Connect TV (CTV). With GroundTruth, cross-device targeting allows you to go beyond mobile. Targeting various devices allows you to extend your reach and amplify your message across the user journey. Benefits of GroundTruth’s cross-device targeting: Connect with new audiences. Deliver personalized, engaging content to drive deeper engagement with consumers. Tell your brand’s story through sequential messaging across various devices in different formats. Get insights into which channels provide the best ROI to optimize your media spend in one single platform – GroundTruth Ads Manager. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is CTV? — Definition & Meaning  Connected TV (CTV) refers to any television or device that can connect to the internet and stream digital content, including smart TVs, gaming consoles, and devices like Roku or Amazon Fire Stick. CTV enables users to access on-demand video and streaming services, while also allowing advertisers to deliver targeted ads directly to viewers through these platforms. Examples of Connected TV (CTV)? Smart TVs. Smart TVs are a type of Connected TV (CTV) with built-in internet connectivity and apps, allowing users to stream digital content directly on their television without needing additional devices like streaming sticks or gaming consoles. Streaming Sticks & Connected Devices. Streaming sticks are compact devices that plug into a TV’s HDMI port, turning it into a Connected TV (CTV) by enabling internet access and streaming capabilities. Examples include Amazon Fire Stick, Roku, and Chromecast. These devices allow users to stream digital content, such as movies, TV shows, and apps, directly on their television, even if the TV itself isn’t a smart TV. Streaming sticks effectively convert traditional TVs into CTVs, offering an affordable and convenient way to access online streaming services. Game Consoles. Game consoles, such as PlayStation, Xbox, and Nintendo Switch, serve as Connected TVs (CTVs) when connected to the internet, allowing users to stream digital content in addition to playing games. These consoles offer access to streaming apps like Netflix, Hulu, and YouTube, enabling users to watch movies, TV shows, and other online content directly on their television. By integrating gaming and streaming, game consoles function as versatile CTV devices, combining entertainment and media consumption in one platform. CTV users can only access the programming that their platform provides. What is not considered CTV? While CTV is the actual device that connects to your TV, or your TV…

CTV Ads What Are CTV Ads? CTV (Connected TV) ads are digital advertisements delivered via streaming services on internet-connected TVs, including smart TVs, gaming consoles, and streaming devices. Unlike linear TV ads, CTV ads are targeted using data on viewers’ interests, demographics, and behavior, allowing advertisers to reach specific audiences more effectively. These ads can appear as pre-roll or mid-roll videos, similar to traditional commercials, but are more personalized and measurable due to the digital nature of the platforms. How Do CTV Ads Work? CTV ads work by integrating with programmatic advertising platforms that use algorithms and audience data to deliver targeted video ads to viewers on connected TV devices. When a viewer streams content on a CTV console, an ad request is sent to an ad server, which auctions the ad slot in real-time. The winning ad is dynamically inserted, typically as pre-roll, mid-roll, or post-roll. These ads use VAST or VPAID standards for compatibility across platforms and leverage viewer real-world behavior and other identifiers for precise targeting, offering detailed analytics on impressions and engagement. How Much Do CTV Advertisements Cost? The cost of CTV ads varies widely depending on factors like audience targeting, ad format, and platform. Generally, CTV ads are priced on a CPM (cost per thousand impressions) basis, with typical rates ranging from $20 to $50 CPM. However, prices can go higher, especially for highly targeted campaigns or premium content placements. The overall cost will depend on the reach and frequency of the campaign, with more granular targeting usually leading to higher CPMs due to the increased value of reaching a specific audience. CTV Ads Cost Calculator Use our CTV calculator to see how much more effective running your ads through the GroundTruth platform will be. Sign up for Ads Manager Learn how to buy and…

What are Custom Audiences? Custom audiences are created by marketers to tailor audience segments based on visitation data, behavioral attributes, demographic details, and purchase information. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us