Marketing Glossary

What is Addressable TV? Addressable TV is the ability for an advertiser to serve different ads to different audience segments who are watching the same TV program. Addressable TV’s purpose is to target specific cohorts to drive sales and sign ups. It enables brands to reach new audiences on new platforms to drive performance across brand, intent and more. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is AdTech? AdTech is an abbreviation for “advertising technology” and refers to the software and technology platforms that are used to manage, analyze and deliver ads. AdTech tools and software are used by advertisers to reach digital audences on mobile, desktop, and television to create display, video, social, and search ads. Advertisers use AdTech to maximize their advertising campaigns. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Campaign Attribution? Campaign attribution is the identification of actions (serving ads) that contribute to a desired outcome (a conversion). Marketing attribution provides insight into which combination of events influences desired behavior. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Audience Targeting? Audience Targeting is a way for marketers to reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, and demographic information. Marketers can use this information to create tailored ads and target customers when they are likely to buy a product or use a service. If a customer has filled out a form, visits your website, or is observed inside your brick-and-mortar location, you can also create an audience segment to retarget these customers at a later point in time. The more relevant targeting parameters you use to create your target audience, the more effective your advertising campaign will be in terms of results and cost. Learn more about GroundTruth’s Audience Targeting solutions and discover why we are the number one location-based advertising platform. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us