Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
IO contract
What are IO Contracts? The IO contract, which stands for Insertion Order is the final step in the ad proposal process, the IO contract represents a commitment from an advertiser to run a campaign with a publisher or partner. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
IP Address
What is an IP Address? An IP address, or IP addresses, are one of many signals used in GroundTruth’s Audience Targeting Platform to identify and provide real-time personalization and advertising targeting for millions of users. The device graph links multiple types of identifiers to form a consistent, unified view of the customer. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Key Performance Indicators (KPIs)
What are Key Performance Indicators (KPIs)? KPIs (key performance indicators) are metrics and benchmarks that measure the success and overall performance of a campaign. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Location Audiences
What are Location Audiences? Location Audiences are defined as mobile users who have visited a specific brand or category within a specified timeframe, usually up to 90 days.
Location SDK
What is a Location SDK? A Location SDK is a software development kit that can help publishers and brands by providing sophisticated location intelligence to their apps. It works when verified location signals are mapped to real-world places through a sophisticated database, such as our Blueprints technology. When a mobile user is within the boundaries of a location, the app is notified in real-time. Learn more about how you can utilize GroundTruth’s location SDK and discover the world of location-based marketing at your fingertips! Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us