Geomarketing is popular amongst marketers and advertisers who wish to market a product or service to potential customers who are within a defined geographical area. Targeting usually involves serving a mobile ad to likely customers as they get in close proximity to a business, but also can be used to pull potential customers from competitors (known as “geo-conquesting”) or market attractions to visitors to an area. Geomarketing is effective for many businesses and organizations, including small businesses and large companies.
Learn more about our geomarketing solutions at GroundTruth and discover the power of location at your fingertips.