GroundTruth’s VP of CTV/OTT, Tom Donoghue, will be joining partners from Sinclair Broadcast Group and Flowcode for a special panel – From Local To Live: Why TV Is The Most Undervalued Marketing Channel. Are you attending NAB Show? Join us!
WHEN: Monday, April 25 | 3:40 PM – 4:00 PM
WHERE: W11100 – CMIP Presentation Theater
OPEN TO: Exhibits Pass (All-Badge Access)
TV is a $240 billion dollar industry, with no real-time data, analytics or attribution. Why is that the status quo? With new tools and technologies like Flowcode, today’s TV advertisers, content owners, stations, and networks can create interactive and shoppable experiences directly from the screen – all with digital-level, real-time metrics. Hear how some of the leaders in the TV space have turned to Flowcode to power their direct connections and prove the value of TV.
Do you want to schedule time to meet onsite?
