GroundTruth will be on-location in Austin, TX for the MediaPost’s Planning & Buying Insider Summit!
Jordon Triplett, Managing Director, will be presenting an informative session Crack the Code: The Key to Maximizing Brand Awareness and Performance. In today’s attention-driven market, even the most compelling ads can struggle to break through the noise. Targeting and connecting with the most relevant audiences is key to influencing action. In this session, we’ll discuss the value of impacting the shopper throughout their buyer journey by building the best audiences and measuring ad effectiveness.
Got Your Attention?: Media Mapping the Distracted Consumer
“Media Fragmentation” is so 2017. It is the disintegration of consumer attention across so many platforms, experiences, and media that has become the central challenge of any brand trying to move hearts, minds, and behaviors. At MediaPost’s inaugural Buying and Planning Insider Summit we pay attention to attention – how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways.
ound shopping – the how, where, and why people make brand choices. The new omnichannel mediaverse, delivery ecosystems, sustainability and health are all driving brand identity and the focus of this Insider Summit.