GroundTruth is a proud sponsor of Digital Dealer 2022 – Tampa. Digital Dealer supports the automotive community through its educational platforms that foster professional growth, networking, and meaningful connections. Digital Dealer Conference & Expo, held biannually, brings together automotive dealers, OEMs, thought leaders, and solution providers for a 2.5-day experience of exploration, development, and collaboration to bridge critical gaps and curate growth plans.
GroundTruth will be taking the stage to discuss Location Marketing: Truths, Myths, and Moving Beyond Vanity Metrics on Tuesday, May 10th from 11:00-11:30 AM.
About the Session
Consumer behaviors have driven major shifts in all industries, but especially within the auto industry. Increased time spent with media, decreased supply, and lifestyle changes like moves from big cities to small suburbs means that dealerships need to reconfigure their marketing plans, from messaging to targeting tactics.
In this session, we’ll dive into how location data, primarily visitation data, can help auto dealers to better understand, target, and measure the impact of their marketing efforts across all screens. Not all audiences are built equally, so understanding the various types of intent signals can help auto dealers to eliminate wasted marketing impressions and double down on reaching in-market for auto audiences with precision.
Primary Learning Objectives
- How to leverage location data to uncover, create, and target key audiences in a saturated market
- How to measure campaigns with actionable KPIs
- How to amplify your efforts across all channels, including television, direct mail, and OOH/billboard, with the precision of location-based insights
Are you attending? We’d love to connect! Stop by our booth (426) or schedule a time to meet up in person.