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Introducing Performance in your TV Media Strategy

Tap into the industry’s most accurate real-world behavior data to reach potential customers over streaming content and boost your marketing results: higher ROAS, more in-store visits and sales, and more.
Premium Publisher Content
Non-skippable Ads
Location-based Targeting
Weather Triggering
Behavior Targeting
Turnkey Creative
Multichannel Extension
Content & Genre Targeting
Creative Overlays
Demographic Targeting
ROAS
Reach and Frequency
Foot-traffic Attribution
App, Network, & Channel Reporting
Sales Lift
Drive Real Business Results

Drive Results that Matter to You

Foot Traffic, Web Visits, and Sales Attribution

With our proprietary attribution model, you can measure actions like web visits, online conversions, or even real-world store visits or sales post-ad impression.

Real-time Reporting, Real-time Optimization

Know when and where your ads were shown, video completion rate, frequency, and what is driving the best performance for your campaign.

Run your Ads on TV Networks you Trust

Reach potential customers with GroundTruth’s premium inventory of top TV networks, channels and content.

Discovery
Roku
ViacomCBS
PlutoTV
Fox
AMC
Tubi
Bloomberg
ABC
Disney
CNN
News
Comedy
Sports
…and more

GroundTruth CTV+

Combining the power of the biggest and smallest screens

To help you achieve your goals faster, our CTV+ offering provides bundled impressions to retarget those CTV viewers on mobile screens to reinforce your message and create additional touch points with your key audience.

Drive Real Business Results

Trusted by Brands and Agencies like yours to Drive
Real Business Results with CTV

Examples of real business results running CTV with GroundTruth:
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%
Increase in store visits
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K+
Visits to Hooters locations
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%
College application growth with CTV ads
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%
Increase in dealership foot traffic
Drive Real Business Results

Brand Safety

Dedicated to helping you build your brand equity while
protecting your brand’s reputation and integrity.

brand-safety
  • Uncover and safeguard against SSAI abuse, fraudulent apps, falsified user/device data, nonstop ads, and other emerging fraudulent schemes.
  • We only work with premium SSPs which must use an MRC accredited solution for monitoring and removing fraudulent.
  • GroundTruth will only serve CTV and OTT ads on a human-curated allow list.

4 Reasons why you Should Try GroundTruth + CTV

1

Our media delivers real business results like ROAS, sales lift, and foot traffic.

2

You can target by behavior, content or both for maximum reach.

3

Trigger your ads based on weather conditions for higher effectiveness.

4

Our CTV is powered by real-world behavior, making your media budget go further.

GroundTruth + CTV

The formula for real business results.

Get Started