The digital marketing industry is going through its own critical supply and demand transformation. In this AdExchanger article, Mark Fleisch, GroundTruth SVP of National Sales, outlines how marketers can balance changes in 2022 and the need to create an uninterrupted, fluid customer experience.
From attribution to ad inventory to industry workforce shortages, Mark shares tips on how marketers can drive business growth in today’s fluctuating environment.