Discover the latest news and industry updates from GroundTruth.
It’s easy to look at Instagram posts from Cannes Lions festival attendees and wonder what exactly they did while there. Drink rosé on a yacht? Listen to a meditation guru? And why, exactly, do companies need to be at the festival. You’ll have…
When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the likelihood they will make a purchase after visiting a digital site. “Visits lead to sales,” was the message of Hongzhe…
Serge Matta, President of global tech platform GroundTruth, said 5G is “very, very close” to impacting retail. Through the 5G network, stores in a mall could pinpoint customers’ location, even while they are offline, through constant pinging in the network.…
The insights you stand to gain from mobile-based location data are invaluable when it comes to targeting the right customers, when and where it matters most. With location insights, you can capitalize on this multi-billion dollar retail opportunity. Here’s how.…
Work doesn’t always have to be just about work. When you mix in an element of play, there’s a shared sense of camaraderie that ultimately means happier employees — and better productivity. From women’s groups to rock climbing teams, these…
Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.” But advertisers are starting to inform their online retargeting efforts with offline exposure data. Established out-of-home media companies, like Clear Channel Outdoor and Outfront Media,…