Discover the latest news and industry updates from GroundTruth.
Summer is a distant memory and grocery store aisles are already brimming with candy corns. What does that all mean? That the holidays are just around the corner. Use the insights you can glean from location data to prepare your…
We’re thrilled to share the news that GroundTruth has received the “Best Overall Mobile Marketing Company” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry today. The mission…
“Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent,” says GroundTruth CMO Eric Hadley. The new partnership will examine specific menu items and dayparts to help restaurants answer questions about “intent.” Read the…
Nestled on Madison Avenue just out of view from Chanel and hardly 100 yards in front of the tallest residential building in the world is Rebag’s modest second New York store. The luxury handbag resale company opened the space in…
NEW YORK, July 12, 2018 – GroundTruth, the leading location platform that leverages data and insights to drive business performance, today announced the appointment of Senior Vice President of Engineering, Amit Goswami. Goswami will lead GroundTruth’s global engineering team and…
You don’t have to work in the retail industry to see doomsday headlines on the stage of the British high street plastered across newspapers nation-wide. But does the high street actually need saving? It cannot be denied that the UK…
It’s easy to look at Instagram posts from Cannes Lions festival attendees and wonder what exactly they did while there. Drink rosé on a yacht? Listen to a meditation guru? And why, exactly, do companies need to be at the festival. You’ll have…