Discover the latest news and industry updates from GroundTruth.
Despite the difficulties that 2020 brought, we are so thankful for our team’s efforts to continually propel this company forward and make GroundTruth an amazing environment to be a part of. We believe that innovative technology starts with the best…
The holiday season is always a crucial time of year for small business retailers. With the added financial strain of the pandemic, it’s more important than ever that business owners think creatively to maximize sales while keeping shoppers and employees…
GroundTruth won a Shorty Social Good award in the category of Business-NGO for our work with No Kid Hungry on a COVID-19 Relief campaign. Read more about the 2020 campaign here. We’re proud of our partnership with No Kid Hungry…
What can retailers expect this halloween season? With a few people heading in-store, learn more about location-based ads can drive more online sales for your brand. Read the complete article on Adweek.
GroundTruth has mapped more than 2,900 Walmart Online Grocery Pick-Up zones within Walmart parking lots, which means brands using GroundTruth’s technology can now build accurate custom audience segments comprised of these specific shoppers. “By mapping these pick-up areas, not only…