Scary Forecast in Halloween Foot Traffic
What can retailers expect this halloween season? With a few people heading in-store, learn more about location-based ads can drive more online sales for your brand. Read the complete article on Adweek.
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Discover the latest news and industry updates from GroundTruth.
Read MoreScary Forecast in Halloween Foot Traffic
GroundTruth Announces New Chief Executive Officer and Appointment of Senior Management to its Leadership Team
GroundTruth President Stephen McCarthy named CEO; Accomplished leaders with deep functional expertise elevated to C-suite appointments to support continued growth and innovation.
Read MoreGroundTruth Announces New Chief Executive Officer and Appointment of Senior Management to its Leadership TeamGroundTruth Uses Location Data to Reach ‘Pick-Up Loyalists’
GroundTruth has mapped more than 2,900 Walmart Online Grocery Pick-Up zones within Walmart parking lots, which means brands using GroundTruth’s technology can now build accurate custom audience segments comprised of these specific shoppers. “By mapping these pick-up areas, not only…
GroundTruth Expands Location Targeting Beyond Mobile With Connected TV and Desktop to Optimize Online Advertising Strategies
GroundTruth announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels.
Read MoreGroundTruth Expands Location Targeting Beyond Mobile With Connected TV and Desktop to Optimize Online Advertising StrategiesGroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns
GroundTruth announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform.
Read MoreGroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising CampaignsGroundTruth Announces Results of 2020 Location Accuracy Audit, Garners a 96.2% Accuracy Rating
Validated by Numerator, the accuracy rating underscores the need for accurate, effective and reliable data to drive insightful location-based marketing campaigns.
Read MoreGroundTruth Announces Results of 2020 Location Accuracy Audit, Garners a 96.2% Accuracy RatingiHeartMedia & ICX Media Come Together in Support of the Centers for Disease Control and Prevention to Form the MediaSavingLives Alliance
Global Media, Technology and Entertainment Leaders Pledge Over 1 Billion Impressions to Help Slow the Spread Of COVID-19 among Generation Z and Millennials*
Read MoreiHeartMedia & ICX Media Come Together in Support of the Centers for Disease Control and Prevention to Form the MediaSavingLives AllianceNo Time to Think Small: Innovate on SMB Reputation Management
A small business’s reputation is the company’s most valuable intangible asset. During this current climate, we are seeing successful brands adapting quickly to their customers’ change in lifestyle and priorities. They’re catering for their isolation with services that make their…
GroundTruth Earns Recertification Against Fraud from the Trustworthy Accountability Group
TAG Certified Against Fraud Seal Demonstrates GroundTruth’s Leadership and Commitment to Promoting a Safe and Fraud-Free Advertising Ecosystem.
Read MoreGroundTruth Earns Recertification Against Fraud from the Trustworthy Accountability GroupA message for our customers: How we’re dealing with COVID-19
As the current situation unfolds, we believe that strong communication is imperative to ensure that we are doing everything we can to continue to deliver the superior customer experience you’ve come to expect from us.
Read MoreA message for our customers: How we’re dealing with COVID-19