Discover the latest news and industry updates from GroundTruth.
A new front is opening in the battle between technology companies and telecom operators: wireless ad blocking. After two European carriers decided to begin blocking mobile ads, the debate spilled into public view at the wireless industry’s main conference here.…
Location data is buzzing at Mobile World Congress in Barcelona. “Where you go is who you are,” said Daniel Rosen, global director of advertising at Telefónica, speaking at an MWC Mobile Media Summit (MMS) satellite event. “[It’s] hugely powerful.” That’s…
Much like buying keywords on search platforms, mobile publishers can sell their geo-targeted placements to buyers in real-time. HeartMedia, OMD Worldwide, Universal McCann, and KFC’s agency Blue 499 have signed on to give the new platform a test. The use…
A number of location-based ad-tech players are at Mobile World Congress this week to talk about the shift from online to real-world advertising, and xAd’s pitch to global marketers is particularly interesting. Buying location-based mobile ads, it says, is as easy…
BARCELONA – February 23, 2016 – xAd, the leading location based platform that enables marketers to reach the right people based on the real places they visit every day, today announced MarketPlace, the first and only transparent, self-serve advertising platform for real-time, location-based…
With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for the ‘Future of Mobile’ panel event, chaired by Ciaran O’Kane, CEO ExchangeWire. Hosted by xAd and The Rubicon Project with…
In this report brought to you by Olo (featuring xAd), we discuss the benefits of mobile marketing, such as being able to more effectively target smartphone-centric customers; leverage CRM and data analytics technology to provide location-based personalized offers; and generate increased loyalty…
In many ways, billboards are in the same boat as other traditional media. They’re “static,” and ROI is challenging to measure. Yet, ironically, mobile is helping give out-of-home (OOH) new life. For example, location analytics company Placed has introduced what…
Analysis: How apps and better ads can save the market. This week, Samsung followed Apple’s footsteps down the ad-blocking route, in a sign that device-makers are seeing an ad-free mobile experience as a differentiator. Samsung’s default browser on its mobile…
A report from xAd states that mobile devices are increasingly taking over the consumer purchasing journey. The ‘Mobile Path to Purchase’ study found that 33% of retail purchase journeys solely involved use of a mobile device.The data also revealed that…