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Each year, Business Insider celebrates the best and the brightest women in the mobile advertising industry — a sector that has traditionally been dominated by men. We ask readers and companies to nominate who they think are the most influential women…
Microsoft Ventures has added four more companies to its investment portfolio. Microsoft’s venture arm, announced in May 2016, also is establishing an AI-specific fund, officials said on December 12. Officials said today’s announcement of an investment in Element AI, an…
NEW YORK, NY – Nov. 15, 2016 – xAd, Inc., the global leader in location intelligence that drives sales, today announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps,…
Location intelligence firm xAd has raised $42.5 million in a fifth round of funding and has acquired weather-data site WeatherBug to further its ambition of predicting where consumers will go next. In this deal, New York-based xAd is acquiring the…
xAd, the ad network that serves you ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of consumer apps to grow its audience…
Shashi Seth, 52, chief product officer, xAd It’s no accident that Shashi Seth is focused on location data. He worked with experimental global positioning systems at NASA back in the 1980s Today, he is using his expertise in the field…
Location-based data is growing in sophistication, thanks to advances in Big Data and machine-learning. It also presents marketers with new opportunities to reach and target consumers in real-time, building deeper and more accurate social profiles. xAd’s CEO Dipanshu Sharma /…
NEW YORK, NY – Oct. 20, 2016 – DoubleVerify (DV), the recognized leader in digital quality solutions, today announced the expansion of its mobile in-app viewability solution with newly certified partners AOL, xAd, Pocketmath, and Ubermedia. DV provides brand advertisers with total transparency into…
Once a consumer starts researching products on their smartphone, the actual purchase of a product is pretty closely behind. In the U.S., the final purchase is most likely to occur in a physical store, which is not the case in…
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital and social platforms, on Thursday said it has expanded its mobile in-app viewability offering to include newly certified partners AOL, xAd, Pocketmath, and Ubermedia. The goal is to offer…