Discover the latest news and industry updates from GroundTruth.
LONDON – June 1, 2017 – xAd, the leader in location intelligence that drives sales, today announced the results of a collaboration with digital agency Threepipe and luxury organic beauty brand L’Occitane for the UK launch of their new fragrance, ‘Terre de Lumière’…
There’s no easy way to say it: malls as we once knew them are changing. As consumer behaviors shift, major retailers are pulling up stakes, leaving holes in shopping centers all over the country. Over the next few months, 42…
Mobile adtech company xAd has expanded its partnerships with Media Rating Council (MRC) accredited organizations including DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat, in hopes it will assuage growing concerns around viewability, ad fraud, and brand safety in mobile…
New York – May 23, 2017 – xAd, the global leader in location intelligence that drives sales, today announced expanded partnerships with Media Rating Council (MRC) accredited organizations: DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat to foster trust and…
New York – May 4, 2017 – GroundTruth, the global leader in location intelligence that drives sales, is giving marketers the power to hyper-target and better understand consumers in real-time with its combination of highly accurate location data and newly…
Timberland worked with Amplifi, Vizeum and xAd to target fashion-conscious, outdoor-loving 18-34 year-olds with the aim of raising in-store visits. The campaign targeted audiences based on two factors: proximity to a store and lifestyle. In the first case, xAd identified…
A Series of Profiles of Thought Leaders Changing the Business Landscape: Dipanshu “D” Sharma, Founder and CEO, xAd. Marketing is about to experience a paradigm shift from proxies for buyer intent like ad engagement or search results, to an…
Four screens mounted to the walls of xAd’s headquarters in New York’s One World Trade Center flip through the location-based advertising player’s 100 million mapped stores and locations, constantly refreshing to show brands where smartphone-toting consumers are currently looking at…
XAd only wants advertisers to get paid if someone actually walks in the door. On Thursday, the location-based mobile ad network said it would allow brands to transact on a cost-per-visit (CPV) basis. Advertisers will be able to make media…
NEW YORK, NY – March 16, 2017 – xAd Inc, the global leader in location intelligence that drives sales, today launched the industry’s first pay-for-performance model for driving offline visits called Cost Per Visit. This solution is patent pending and third-party validated…