How Mobile Apps Like GameChanger Baseball Softball and WeatherBug Have Moved to the Top of App Stores
The saying "location, location, location" has a new meaning in a world that relies on search engines and app stores.
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Read MoreHow Mobile Apps Like GameChanger Baseball Softball and WeatherBug Have Moved to the Top of App Stores
Brands Think Outside The Box With OOH-Triggered Retargeting
Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.” But advertisers are starting to inform their online retargeting efforts with offline exposure data. Established out-of-home media companies, like Clear Channel Outdoor and Outfront Media,…
I-COM Announces The 2018 Award Winners at I-COM Global Summit
GroundTruth Was Among the Winners Announced Yesterday, April 10th, at the I-COM Global Summit 2018 in San Sebastian, Spain.
GroundTruth and Outback Steakhouse Win 2018 I-COM Data Creativity Awards
Award comes on the heels of GroundTruth’s CEO announcement and recent industry-wide accolades
WeatherBug Taps AI to Put Hyperlocal Air Quality Updates in Palm of Hand
New technology uses artificial intelligence and machine learning to give people smarter air quality insights for better health, wellness, and productivity.
GroundTruth Appoints New CEO Sunil Kumar
Global Technology Pioneer Solidifies Executive Bench Following Continued Growth and Innovation.
GroundTruth adds ‘pay per SKU’ model to its performance location products
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday,…
With Product Launch, GroundTruth Helps CPG Brands Focus on ROI
With a new suite of performance-based pricing models, the global location tech firm GroundTruth is looking to tackle some of the most common spending challenges faced by major brand advertisers today. GroundTruth’s new suite of solutions is being dubbed True Performance, and…
GroundTruth Announces Suite of Performance-Based Pricing Models, Including Offline Sales for CPG Brands
The new suite of solutions brings better accountability and insight into the role location-based marketing can play into a brand’s bottom line.
Honda and Amplifi team up with GroundTruth and Rippll to drive people into dealerships with UK’s first third-party verified Cost Per Visit model
GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, announced today it is bringing the groundbreaking 3rd party verified pay-for-performance model that drives offline visits, Cost Per Visit (CPV), to the UK.