New York, NY (January 8, 2025) – GroundTruth, the media platform known for driving in-store visits and other real business results, has promoted Matt Knight to Chief Technology Officer. With over 20 years of experience driving innovation and product excellence in AdTech and enterprise, Knight will lead GroundTruth’s technology vision and execution into its next stage of growth.
Thousands of brands rely on GroundTruth to drive foot traffic and other tangible results with their CTV, mobile, audio, and desktop ad spending. One recent example comes from Honey Dew Donuts, New England’s largest locally owned donut and coffee shop: their campaign resulted in a visitation rate 3X above baseline for locations supported by GroundTruth’s measurable CTV ads.
Matt joined GroundTruth in early 2021 through the acquisition of Addy, an AdTech marketplace built for SMBs he co-founded in 2016 to make ad buying easier. As the SVP of Product & Technology at GroundTruth, Matt has spearheaded innovations that have helped advertisers achieve measurable business results. These include measuring in-store visits and sales from advertising channels traditionally limited to digital metrics, like CTV or Audio, or the ability to measure check growth driven by an ad campaign.
His contribution has also been instrumental in enhancing GroundTruth’s supply quality and building a new attribution architecture that has improved accuracy and resulted in a 15% increase in in-store visits driven for advertisers by GroundTruth media across all channels.
Over his 20 years in the AdTech space, Matt has partnered with top agencies like Publicis, McCann, FCB, Digitas, and DeepLocal to build digital solutions for B2C brands such as Nike, The North Face, HBO, Netflix, and NBC. Prior to GroundTruth and Addy, Matt held senior leadership roles at Computer Associates, where he pioneered audience data-matching solutions for enterprise clients like Acxiom, and later SMARTS, after a successful exit and acquisition by EMC/Dell.
Matt Knight
Chief Technology Officer, GroundTruth
About GroundTruth
GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, GroundTruth creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com.