New York, NY (September 18, 2024) – WeatherBug, a leading weather company owned by GroundTruth, announced this week that Gundeep Hora was appointed as the newest President & GM. With previous experience at The Weather Company, Hora brings endemic experience that will kickstart a new phase of growth for the company.
Previously the Vice President, Global Enterprise Partnerships at Samba TV, Hora leveraged his expertise in advertising, technology, and data to drive significant revenue growth, scale the company’s enterprise business, and lead key partnerships that enhanced Samba TV’s market presence with global brands, agencies and advertising platforms.
“Gundeep is passionate, collaborative, and thoughtful. His expansive knowledge of both tech and the weather business make him the perfect leader to push WeatherBug into its next era. We are excited about the future with Gundeep,” Rosie O’Meara, CEO of GroundTruth, said.
During his time at The Weather Company, Hora led international expansion and developed data partnerships for the company’s consumer business. He played a pivotal role in driving global audience and revenue growth. His leadership in cross-functional teams in previous positions at Foursquare and Factual has driven strategic initiatives, fueling growth across the advertising ecosystem.
Hora has a proven track record of building high-performing teams and driving operational improvements that lead to measurable success. His expertise spans multiple disciplines, industries, and global markets, establishing him as a key leader in the advertising, data, and technology sectors.
“WeatherBug has built a foundation of trust and loyalty from their 20 million users. I look forward to building on that legacy to make it the most engaging and accurate weather experience in the U.S.,” Hora said.
About WeatherBug
WeatherBug is a leading weather consumer brand with over 20 million users. With the industry’s most extensive weather observation networks and unique severe weather detection, WeatherBug’s vision is to provide environmental intelligence for all aspects of people’s lives. The WeatherBug app is a top-rated weather app in the app stores.
WeatherBug is a GroundTruth company.
About GroundTruth
GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns – including if they physically show up to a location or website – to understand the real business results generated by a brand’s advertising. GroundTruth’s proprietary Location, Place, and Visitation data sets are accredited by the Media Ratings Council and trusted by thousands of brands and their agencies. Learn more at GroundTruth.com.