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GroundTruth Wins Ad Age’s 2025 Best Places to Work Award

We’re honored to be named one of Ad Age’s Best Places to Work for the 4th time.

GroundTruth has been named one of the Ad Age Best Places to Work in 2025, an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership. We’re immensely proud of the talented and committed team that makes GroundTruth such an exciting and dynamic place to work.

Amid the challenges of an unsettled economy, changing media market, and tight talent pool, Ad Age Best Places to Work 2025 honors 50 standout companies for overcoming the ad business' biggest obstacles over the last year. This annual award celebrates the best employers in the North American marketing industry.

GroundTruth’s recognition was based on Ad Age’s analysis of survey responses from our employees on topics such as pay and benefits, work/life balance, recruitment, and training and development.

Dan Peres, president of Ad Age, provided perspective on what made this year’s winners stand out:

“The companies on Ad Age’s 2025 Best Places to Work list have shown a deep commitment to building workplaces where employees truly want to be—no small feat in today’s challenging labor market.”

Since 2009, GroundTruth has developed a robust team of innovative thinkers dedicated to serving marketers across every industry. From automotive to CPG to restaurant and retail, we’re proud to give advertisers the tools they need to deliver real business results, like in-store visits, incremental sales, higher ROAS, and other measurable outcomes.
We work hard to support a growth-oriented culture by developing a flexible, entrepreneurial environment that enables every member of our team to develop and grow professionally and personally. GroundTruth’s Diversity, Equity, Inclusion, and Belonging (DEIB) programs ensure that everyone on the team has a voice and the opportunity to shape company culture through dialogue, workshops, and open forums to share their points of view.
We couldn’t be more proud of the efforts that led to this award. At GroundTruth, every person on the team contributes to our company culture, so this recognition from Ad Age is a win for all of us. Congratulations to every member of GroundTruth.
Over the last several years, our talent base has continued to grow across several disciplines and practice areas. To explore our latest job openings, visit www.groundtruth.com/careers.
For more on GroundTruth’s inclusion in the 2025 Ad Age Best Places to Work, check out our profile from Ad Age.