Let’s quickly look at some Mother’s Day stats according to location platform, GroundTruth:
- Last-minute Mother’s day gifts are bought at her favorite department store
- Foot traffic spikes by 81% on the Saturday before the holiday
- 283% of these department store visitors are young professionals and millennials
So, what is it about Mother’s day that has millennials hurrying into stores at the last minute? We asked Dan Silver, VP of Marketing at GroundTruth, to elaborate on the best way and time to reach young professionals and millennials. Here’s what he had to say,